Assabil Academy

Mamadou Bobo Bah reached out through word of mouth. Assabil Academy was already running: classes were being taught, teachers were in place, and the institute had an audience on Facebook and LinkedIn. What was missing was a central point.

The institute operates across several countries: Guinea, Senegal, Saudi Arabia, the United States, France and the United Kingdom. Enquiries came from everywhere, through scattered channels, with no single place to present the programmes and collect enrolments.

I worked alone on this project, from design through to deployment.

Word of mouth works, but it does not scale. An institute spanning four continents needs to exist in a Google search, not only in personal recommendations.

The site also had to present three families of programmes (Quran, Tajweed, Islamic sciences) for three distinct audiences (men, women, children), without drowning visitors in combinations.

Finally, with an audience spread across West Africa, the Gulf, Europe and North America, the site had to stay readable and fast whatever the visitor's connection and time zone.

Next.js rather than a traditional CMS. For a brochure site whose main goal is to be found on Google, static rendering delivers fast, well-indexed pages without the admin and maintenance layer of a WordPress install.

Static rendering and page structure were designed for search: that is what lets the institute surface in a search from any of the countries where it operates.

Framer Motion for the animations, at the request of a client who wanted a modern site, and Tailwind CSS to keep a consistent visual identity across every page. Deployed on Vercel.

The contact form routes straight to WhatsApp through its API. That is a pragmatic call: the institute already answers there daily, and an enquiry landing in an existing conversation gets a reply faster than an email in a shared inbox.

Technically, this project hit no blockers: I have shipped enough brochure sites for the architecture, the SEO groundwork and the deployment to have become a well-practised routine. That is exactly the value of accumulated experience, the time shifts to what actually matters.

So the effort went elsewhere: understanding what the institute wanted to convey. It was not about listing courses, but about carrying a tone, an educational standard and a spiritual dimension, without tipping into visual excess.

The current site is the institute's shop window. The learning platform is announced as upcoming, and I am lined up to build it.

Assabil Academy now has a single point of entry: online and indexed on Google. Enrolment enquiries arrive through one centralised channel instead of scattering across social networks.

The institute has moved from recruiting purely by word of mouth to an online presence reachable from any of the countries where it operates.